Be the CEO of You!

Michael Pilla wrote You Oughta Be In Business foranyone starting out with nothing but a dream, a laptop, and a mild sense of desperation. He provides real world know-how on dealing with the challenges facing the budding you’re developing an App that locates Gluten-Free Sushi or a down-sized CFO with a sudden passion for installing central air conditioning — this book is for you!


“Great book for any business person with a sense of humor.”

Real World Info You Need to Succeed!

• Reasons for Starting a Business
• 6 Steps to the CEO of You
• 4 Horsemen of Success
• Cash Flow When There is None
• Branding: Who You Are, Anyway?

• Coffee: Grinds or Pods? What about Tea?
• The Chico Marx School of Invoicing
• Networking Event Kabuki
• Managing the Managers
• Using Pets as Staff



About the Author

As a designer, educator, entrepreneur and author Michael Pilla combines common sense with an uncommon sense of humor, He credits his success to growing up in the Bronx, NY, and having to ride the NYC Subway  since birth — “The IRT Express teaches you life lessons in a hurry,”

For his day job, he creates social media campaigns for businesses and organizations in arts and entertainment, food and beverages, and real estate, —to name a few — and conducts Marketing Seminars as an Authorized Local Expert for Constant Contact,

Interests include cooking, American History, the NY Yankees, Classic Rock, humor (duh!), traveling and the occasional barbecued rib. He is married with two adult daughters.

From the Forward

”This is the book entrepreneurs need to read. It is a humorous textbook for grownups written from Michael’s own experiences – both his successes and his failures.

Pilla walks the aspiring small business owner through various levels of starting and running a business, from employee to the CEO of you and everything in between —and beyond).”

Michael Nicloy, Head of Publishing
Reji Laberje Publishing

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You Ougtha Be In Business by Michael Pilla • • 914-473-0791